The short version
- You pick a product from the range.
- We send you a quote and a mockup with your logo on it.
- You approve the proof and pay a deposit.
- We make it, pack it and ship it to you or your fulfilment partner.
- You sell it to your audience.
That is the whole thing. The rest of this page is the detail.
What white label means
A white label product is a finished product that a manufacturer already makes, sold to you without a brand on it so you can put yours on. The formula is done, the packaging is done, the testing is done. What changes is the label, the colours and the box.
That is why it is fast and why it is cheap compared with developing your own product. Developing a skincare formula from scratch takes a year and a lot of money. Putting your name on one that already exists takes weeks.
It is also how a surprising amount of the beauty aisle works. Many of the brands you already buy are made by a handful of factories and labelled differently.
What we make
Two kinds of thing.
Skincare and body care, made in Denmark. Face creams, an eye cream, hand and foot creams, body lotion, oils and a lip balm. Our chemist formulated them and they have been sold in Denmark under our own brand. See the white label skincare page.
Cooling products. The Smart Cooling Towel, a cooling gel and an after sun gel. See the white label cooling products page.
We deliberately keep the range small so every product is one we actually stand behind.
What it costs
The minimum is 1,000 units per product. Unit price depends on the product, the quantity and the packaging. We do not publish a price list because a number without context is misleading, but we will give you a firm quote within two business days of you filling in the quote form.
What you should budget for:
- The units. A thousand per product to start. Price per unit drops at every quantity break above that.
- Branding setup. A one-off cost for print plates or label setup. Small.
- Shipping. From Denmark, by road within Europe or air beyond. We quote it.
- Import duties. Depend on your country. We tell you what to expect before you commit.
We ask for a deposit at proof approval and the balance before shipping.
How long it takes
| Stage | Timing | Notes |
|---|---|---|
| Quote and mockup | 2 business days | Free, no commitment |
| Your changes and approval | Up to you | Most people take a week |
| Production | 6 to 8 weeks | 6 to 8 weeks |
| Shipping | 1 to 3 weeks | Air or road from Denmark |
So a realistic first launch is two to three months from the day you decide.
What you need before you start
Not much.
- A logo, ideally as a vector file. A PNG will do to get started.
- A rough idea of how many products you want to start with. The minimum is 1,000 units per product.
- A country to ship to.
You do not need a finished brand, a website or a company to get a quote. You will need the company and the website before you can sell, and there is time to sort them while production runs.
Selling it
This is your side, but here is what we have seen work.
Pre-sell. Show the mockup to your audience before you order and take pre-orders or a waitlist. It tells you the right quantity and it funds the deposit.
One product first. A single product with a clear reason is easier to launch than a range. Add the second one when the first is selling.
Bundle. Two products with the same label design in a box sells better than either alone. Day and night cream. Towel and cooling gel. Hand cream and lip balm.
We wrote more on this in the journal, starting with how to price a white label product.
Where the products come from
We are a Danish manufacturer. Our skincare and body care is formulated and made in Denmark, and we also make the towel sold on smarttowel.shop. One World Influencers is the white label arm of One World Organics Limited. More on the about page.