The biggest mistake is guessing the quantity. The second biggest is paying for it all up front. Pre-selling fixes both.
Get the mockup first
Every quote from us comes with a free mockup of your label on the actual product. That is your launch asset. You have not spent anything yet.
Show it and count
Post the mockup. Ask who wants one. Open a waitlist, or take pre-orders if your shop supports it. Give it a week.
The number of people who actually sign up, not the number who like the post, tells you whether a thousand units is a comfortable first run or a stretch. Some will not follow through and some will buy two.
Fund the deposit
If you took pre-orders, the deposit is paid. If you took a waitlist, you know the number is real before you pay it. Either way you are not guessing.
Tell them when
A realistic first launch is two to three months from decision to delivery. Tell your waitlist the month. People are patient when they know.
Then order
Fill in the quote form with your number. Read how white labelling works for what happens next.