Everyone wants to launch a range. Almost everyone should launch one product.
One product has one story
A single Day Face Cream with your name on it has a clear reason to exist and one thing to say. A range of five has five things to say and your audience will hear none of them.
The exception is the pair
Two products that are obviously a pair are one story, not two. Day and Night Cream. Towel and Cooling Gel. Hand Cream and Lip Balm. Same label, two tones, one box. It looks like a brand and it costs you very little more.
Add when the first one is selling
The second product is easy once the first is repurchasing. You know the audience buys, you know the label works, and you have a customer list to tell. Until then the second product is a distraction.
Where to start
Our nine skincare and body care products all share a scent and a finish, so any pair works together. Pick the one your audience already asks you about.